The Pellings new corporate identity was born from a desire to bring the various companies together under the name for which they had generally become known "Pellings".
After an in-depth brand personality audit some words were discovered that best define Pellings as a company. These key words are:
Honest, reliable, intelligent, confident, imaginative, independent, approachable
Some of these words embody both the heritage and strength that Pellings wishes to carry through to the future from its past, and some that embody what Pellings will strive to communicate in the future.
The new corporate identify is clean, simple yet strong, represented by the structure and solidity of the square mark. It is both vibrant in a contemporary nature and classically timeless in its clarity. Grey representing the solidity of structure and turquoise blue representing an empathy with nature and a fluid dynamism.
